20% OFF EVERYTHING!

🌊

USE CODE "SUMMER20"

🌞

20% OFF EVERYTHING! 🌊 USE CODE "SUMMER20" 🌞

A woman in a navy blue wetsuit standing on a sandy beach, shielding her eyes with her hand as she looks toward the ocean under a partly cloudy sky.

Josephina swim

A woman in a blue floral swimsuit smiling while holding a surfboard on a sandy beach with the ocean in the background.
Two women in swimsuits standing on the beach, smiling and laughing, with the ocean and cloudy sky in the background.
A young girl with brown hair styled in two space buns, wearing pink sunglasses and a vibrant pink and blue swimsuit, is sitting on the sandy beach near the ocean, smiling at the camera.

What our customers are saying

  • "I took my new swimsuit on a cruise and it was the PERFECT addition! THe suit kept me warm and stayed in place on the flo rider! I love the sun protection it gives because i burn really easily. overall i am in love and will be buying more colors!"

    Verified purchase - The Hanalei

  • "My daughter is so picky with everything, but especially bathing suits. I wanted something that will protect her from the sun, really comfortable, and cute. this swim suit checked all the boxes and she has no complaints, and it is going to be so fun going to the beach in our matching suits. I got the Hanalei to match and I love it!"

    Verified Purchase - Mermaid

  • "I love my Makena reversible suit!! It is the perfect suit for breastfeeding my baby while still feeling cute. As a busy mom I often forget to put sunscreen on myself and this suit has been saving my skin this summer! I love that I can reverse it when I am surfing or doing other water activities!"

    Verified purchase - The Makena

A woman lying on a surfboard on a sandy beach, smiling and interacting with a young girl in a colorful floral wetsuit, with ocean waves in the background.

Who we are

We are a family led small business, led by a mother. We care about you and your little ones skin and comfort. We want you to feel comfortable, look good, and protect your skin! Thank you for shopping with us and being a part of our community. We are forever grateful to each and every one of you!

A woman with curly hair smiling and sitting on her knees on a sandy beach wearing a black long-sleeve swimsuit.

Made in the USA

It is important to us to only use the best material on your skin! We’ve hand picked soft and comfortable fabrics for our suits. We make all of our products here in the United States.